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HIPAA & Privacy Compliance for Health Care Marketers
Courses
Learn HIPAA, FTC, and privacy compliance essentials for health care marketers in this 4-part live certificate course—stay compliant while executing data-informed campaigns.
SHSMD Credential & Certificate Courses
Courses
SHSMD Credentials are awarded for successful completion of the following designated programs that confirm proficiency of a skill through testing, examination, skill demonstration, or project completion. Additional requirements may include participation in discussion boards, quizzes, group work, presentations, and additional readings/assignments as assigned by faculty. Upon successful completion of all requirements, participants will be awarded with a verified SHSMD Credential as a shareable digital credential described below.
Health Care Marketing, Communications & Strategy Resources
Websites
The national membership organization for those responsible for marketing, communications and strategy in all types of hospitals and health systems.
SHSMD Connections Conference
SHSMD Connections is the premier conference for health care strategists, marketers, communicators, and business development professionals. Join us October 12-14, in Dallas, TX, to gain insights, expand your network, and advance your career in a rapidly evolving field.
Certificate Course: Social Media Strategies in Health Care
Learn how to create impactful health care content, build your brand on LinkedIn, and leverage doctor-led podcasts and influencer campaigns in SHSMD’s Social Media Strategies Certificate Course.
The Emergence of Advanced Practice Providers
In this conversation, Michelle Schweitzer, NP, executive director of advanced practice providers at WakeMed, discusses the growing role her APP colleagues play in health care delivery, and how the rise of these unique caregivers benefits both patients and providers.
2026 Conference Exhibiting Opportunities
In-Person Events
Exhibit at AONL 2026 and showcase your solutions to 5,000+ health system leaders. A prime event for impactful connections!
Associate Podcast Series - Ep. 88 | Healthcare Linen Services Group
In this episode, Kathleen Wessel, vice president of business management and operations at the American Hospital Association is joined by Adam Buol, vice president of corporate accounts at Healthcare Linen Services Group. They will discuss how the consolidation of suppliers can offer strategic and operational advantages in addition to significant cost savings. Tune in to hear real-world examples of how working with fewer suppliers affects vendor relationships — both positively and negatively.
Social Media Strategies in Health Care | Live Certificate Course
Dive into the hottest topics in health care social media and discuss best practices from your peers.
AHA to host new Healthier Together Conference in 2026
The AHA will host its inaugural Healthier Together Conference May 12-14, 2026, in Dallas.