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Leveraging AI in Health Care Marketing and Communication
Explore practical strategies and real-world workflows that will help you harness AI tools to improve patient engagement, boost efficiency, and future-proof your marketing programs.
SHSMD COnnections 2025 Virtual Conference
SHSMD Connections 2025 virtual conference is November 3-7, 2025.
AHA Associate Podcast Series, Ep. 94 | Tegria
In this episode, Kathleen Wessel, vice president of business management and operations at the American Hospital Association, is joined by Meg Johnson, director, care operations at Tegria and Robbie Bullough, senior director of consulting at KLAS Research. Join them as they discuss why structured change management is essential for turning tech investments into real transformation. Learn how aligning people, processes, and leadership from day one drives adoption, protects ROI and improves patient outcomes.
SHSMD Credential & Certificate Courses
Courses
SHSMD Credentials are awarded for successful completion of the following designated programs that confirm proficiency of a skill through testing, examination, skill demonstration, or project completion. Additional requirements may include participation in discussion boards, quizzes, group work, presentations, and additional readings/assignments as assigned by faculty. Upon successful completion of all requirements, participants will be awarded with a verified SHSMD Credential as a shareable digital credential described below.
Why Digital Media is Your Secret Weapon to Bounce Back from Organic SEO Traffic Losses Due to ChatGPT and AI Overviews
AI and ChatGPT are reshaping search—learn how to adapt paid media, optimize campaigns, and stay HIPAA-compliant in 2025.
Health Care Marketing, Communications & Strategy Resources
Websites
The national membership organization for those responsible for marketing, communications and strategy in all types of hospitals and health systems.
SHSMD Connections Conference
SHSMD Connections is the premier conference for health care strategists, marketers, communicators, and business development professionals. Join us October 12-14, in Dallas, TX, to gain insights, expand your network, and advance your career in a rapidly evolving field.
Partner with the American Hospital Association – Homepage
Issue Landing Page
Partner with the American Hospital Association to reach hospital executives. AHA Sponsorships, content marketing, health care market data, data tools, top health forums, hospital solution provider trends, and more offer credibility, exposure and access for health care businesses.
Health Care Strategy & Market Development Week
Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute.
Social Media Toolkit: Health Care Strategy & Market Development Week
Celebrate Health Care Strategy & Market Development Week on social media!