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Leveraging AI in Health Care Marketing and Communication
Explore practical strategies and real-world workflows that will help you harness AI tools to improve patient engagement, boost efficiency, and future-proof your marketing programs.
SHSMD COnnections 2025 Virtual Conference
SHSMD Connections 2025 virtual conference is November 3-7, 2025.
SHSMD Credential & Certificate Courses
Courses
SHSMD Credentials are awarded for successful completion of the following designated programs that confirm proficiency of a skill through testing, examination, skill demonstration, or project completion. Additional requirements may include participation in discussion boards, quizzes, group work, presentations, and additional readings/assignments as assigned by faculty. Upon successful completion of all requirements, participants will be awarded with a verified SHSMD Credential as a shareable digital credential described below.
Why Digital Media is Your Secret Weapon to Bounce Back from Organic SEO Traffic Losses Due to ChatGPT and AI Overviews
AI and ChatGPT are reshaping search—learn how to adapt paid media, optimize campaigns, and stay HIPAA-compliant in 2025.
Health Care Strategy & Market Development Week
Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute.
Social Media Toolkit: Health Care Strategy & Market Development Week
Celebrate Health Care Strategy & Market Development Week on social media!
HIPAA & Privacy Compliance for Health Care Marketers
Courses
Learn HIPAA, FTC, and privacy compliance essentials for health care marketers in this 4-part live certificate course—stay compliant while executing data-informed campaigns.
Certificate Course: Social Media Strategies in Health Care
Learn how to create impactful health care content, build your brand on LinkedIn, and leverage doctor-led podcasts and influencer campaigns in SHSMD’s Social Media Strategies Certificate Course.
SHSMD Connections 2025
SHSMD Connections 2025 is coming to Dallas, TX! Join us October 12-14, 2025, for the premier event in health care marketing strategy.